Three Factors To Check When Selecting An SEO Rank Tracker

SEO Rank Tracker

Whether you are an SEO agency, or are personally responsible for your website’s SEO, an SEO rank tracker can be a very useful tool to use. The best ones can monitor multiple search engines, check local rankings and monitor mobile results too. Before choosing an SEO rank tracker there are three important factors you must consider.

Accuracy

As with any tool, an SEO rank tracker is only of any use to you if the results it provides are accurate. After all, the decisions you are going to make about improving your website’s ranking, or those of your clients, will be based on the information it gives you. If it is inaccurate then you could be making changes that will harm, rather than improve a website’s ranking.

Obviously, each tracker company will make claims about how accurate their software is, but don’t rely solely on this to make your decision. Check out online reviews of the trackers, seek testimonials for current users, and best of all ask other website owners or SEO agencies, how accurate the SEO rankings have been from the tracker they use.

Speed

Just as you would take action to optimise the load speed of a website for users, then as a user yourself of an SEO rank tracker, you will be looking for one that works quickly. The frustration of having to wait lengthy periods of time whilst the software carries out its functions is not something you want to experience.

The best SEO rank trackers produce their results quickly, and this will be especially important if you work in an SEO agency and have to run ranking reports on numerous websites. Imagine the time wasted if every report took several minutes to produce and multiply that by potentially hundreds of websites which you may be analysing. This can mean hours of wasted time, so ensure the speed of any SEO rank tracker you use is optimal.

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5 Questions You Must Ask a SEO Firm

Very few people go beyond the first page of their search engine results. This is bad news for anyone whose website does not appear on that page because that means that your potential clients, customers, consumers etc will not be having even a clue about your existence. This is why business owners stress their site’s visibility so much. However, doing this on your own can be difficult because there are certain strategies certain approaches that are to be followed to help increase your site’s visibility.

Your best bet in a situation like this is to hire an agency such as SEO Perth Experts to do your work for you and help boost your site’s visibility on search engines. With so many SEO firms out there, it can be not very clear to select one. Of course, knowing what you want always helps narrow down the options. Other than this, there are a few questions that we think you should always ask an SEO firm before finally selecting one.

1.     Ask for a list of clients that the firm has previously served

This is the number one question you should ask any SEO firm because once you contact the people who have already availed the services from that particular SEO firm, you will know exactly what this SEO firm is about and what they claim to be.

2.     Ask them specifics about their SEO services

This should be the second question: ask them about what all SEO related tasks would they be assisting you with? Are they only going to be limiting themselves to of page and on-page tasks or do they also include technical services? Answers to such questions will help you understand just exactly how much work would be covered by the firm and how much would you have to look for from somewhere else. Ideally, always go for a firm that does all three tasks for you.

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5 Benefits Of Using PPC Ads To Promote Your Landscaping Business

5 Benefits Of Using PPC Ads To Promote Your Landscaping Business

For landscaping business owners there is a multitude of ways to promote and advertise the landscaping services you offer. Assuming you are working within a defined location, doubtless, those marketing activities will be targeting local residents and businesses within that area.

Despite having so many options being a positive situation, many landscapers become exasperated as they struggle to decide which of them would most suit their landscaping business. This is not unusual and is a problem, not just for those in the landscaping industry, but for businesses across almost all sectors. A shrewd step if you are in this situation is to seek the advice of a digital marketing agency.

Beyond that, we recommend that you look for a marketing strategy that has two main traits. The first is that it is capable of fast results so that you see a return on your investment quickly. Second, you want something that is proven to work time and again. Pay Per Click (PPC) advertising is one such marketing channel that fits those descriptions perfectly, so here are five benefits your landscaping business can enjoy with a successful PPC campaign.

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Why The Internet Is Responsible For Many Cases Of Drug Addiction

Why The Internet Is Responsible For Many Cases Of Drug Addiction

The internet has had many positive effects on the way everyone lives their life, however, there are also many darker aspects inherent on the internet and one of them is its impact on the number of individuals who suffer from drug addiction and subsequently have to enter a drug rehab facility or program.

Now, you might read that and question why the internet with its amazing ability to entertain, educate, and connect people on opposite sides of the world could have any link to drug addiction. It is a fair question, and in this post, we are going to explain exactly why it is the case that the internet and digital access to it affect drug addiction.

For clarity, we are not suggesting that the internet is responsible for all drug-taking and the drug trade per se. Both of these existed long before electricity was even in widespread use, and most certainly long established by the time the internet came along. However, what the internet has contributed is easier access to drugs, has allowed black market pharmacists to trade online, and be the means for drug addicts to secretly communicate with drug dealers. For example:

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5 Ways Your Landscaping Business Is Enhanced By Effective Branding

5 Ways Your Landscaping Business Is Enhanced By Effective Branding

For landscape designers, especially those who have their own landscaping business, it might at first seem that branding is something that large, national, and global companies focus on rather than smaller businesses like theirs. We would counter that by saying that, whilst you would not be trying to compete with huge companies, effective branding would provide you with a greatly increased chance of competing with other landscaping businesses in your local area.

Landscaping is a highly competitive business sector, especially within specific locations such as a town or a city district. It is the landscaping businesses that have the foresight to brand themselves effectively that have a greater chance of gaining a larger market share than those landscaping businesses that have not.

A key point is that branding a local landscaping business does not require a huge budget, and whatever level of investment you do make in your branding will be more than returned when it starts to have the desired effect. Here are some other crucial benefits landscapers branding their businesses effectively can receive.

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5 Benefits Of Branding Your Dental Practice Effectively

5 Benefits Of Branding Your Dental Practice Effectively

In the commercial world, branding plays a huge role in how a business develops and is perceived, and that concept applies as much to dentists as it would any other type of business. It might not at first seem that the world of tooth extractions, dental implants and fillings is one in which marketing, and especially branding, would have much focus; however, if any dental practice is to remain successful, its owners must consider it.

The reason we say that is in any industry or market sector, the norm is that those businesses that emphasise marketing are the ones that are the most stable, the most profitable, and have the best opportunities to expand. Those that pay scant attention to their marketing and branding are the ones who struggle and, in the worst cases, go out of business altogether.

That scenario applies to dental practices and dental businesses, and what makes it all the more remarkable that many dentists do not focus on effective branding is that branding can generate so many benefits for it. Below are five of the most important benefits, and they are essential as they can directly and positively impact its revenue and, thus, its long-term profitability.

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5 Key Digital Marketing Strategies That Help Dentistry Businesses To Expand

5 Key Digital Marketing Strategies That Help Dentistry Businesses To Expand

Whenever Joondalup dentists are marketing online, one of the problems that occur is that the budget available has been used for too many marketing channels. The budget is spread too thin, and consequently, the impact of that marketing is diminished. There is also a scattergun approach where dentists will try dozens of different marketing tactics, hoping that one will work.

This is usually a false hope, because the resources to make each digital marketing tactic work, are less than if they were focussed properly. Instead, limiting marketing channels to just a few until one works is best, plus limiting them to proven channels for dentists is also preferable. Here are the five digital marketing channels for dentists we recommend.

SEO

For most website owners, including dentists, the thought of that website appearing at the top of searches on Google is highly appealing. The difference between being #1 versus on page two is massive, and that manifests itself in the vastly greater amount of traffic that comes to the top-ranked website.

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Ensure Your Landscaping Website Does Not Have These 5 Design Mistakes

You might expect that landscapers who run a Perth landscaping company would have only tasks relating to planning, designing, and constructing landscaped gardens to think about. Whilst those tasks will certainly account for the vast majority of their efforts, other matters within their business do require some of their time.

If you are a landscaper and wondering what we are referring to, the title of this post should alert you to the fact that if you want your website to be an asset that helps your business flourish, then it needs to have been designed correctly. Unfortunately, too many landscapers are unaware of not only how important their website’s design is to their business but worse, that there can be serious design flaws that can make their website barely fit for purpose.

We do not plan to make this post a website design tuitional but instead, we will highlight the most common website design errors which landscapers should be aware of, and if they discover their website has any of them, they should take steps to correct them.

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7 Mistakes For Employment Lawyers To Avoid When Your Business Website Is Being Designed

7 Mistakes For Employment Lawyers To Avoid When Your Business Website Is Being Designed

One of the assets that can play a significant role in generating new clients for your employment lawyers business is your website. A well-designed website that is easy to navigate, offers excellent information, looks great, and converts well will see a high proportion of prospects who visit it becoming paying clients.

Conversely, if your website offers none of these and is more likely to see prospectors click away within a few seconds of them landing on it, it is going to produce nothing other than frustration. Worse than that, with people leaving your website so quickly it will damage any search engine rankings you have on Google.

Many of the problems that divorce lawyers experience with their website stem from its creation. Unfortunately, they allow several mistakes to be made within its design, and if the people employed to create that website are inexperienced, or more distressingly, have little care for how the website will perform, it is a recipe for disaster.

To help any divorce lawyers who are thinking about having a new website created or their current website redesigned, here are seven of the most common website design mistakes which must be avoided.

AutoPlay Media: There was a time when a video or audio playing as soon as someone landed on a website was common. Fast forward to now, and it can spell doom for a website. If there is one thing you take away from this post it should be NO AUTOPLAY. Today’s internet users hate it, so avoid it at all costs.

Lack Of Interesting Content: When visitors come to your website there must be something there that entices them to stay, and one of the most effective is content that grabs their attention and keeps them engaged. It can take many forms such as text, images, and videos, for example. Whichever content type you use, make it interesting.

No Consistency: Visitors to a website prefer consistent themes throughout its pages rather than randomness. Specifics include the page layouts, headers and footers, colours, fonts, and even having your business logo on each page helps.

Complicated Navigation: Each page of your website should have the means for visitors to navigate to other pages and back to the home page. This can be done by having a simple menu at the top or the side of each page. Poor navigation creates confusion and confused visitors invariably click away.

Bugs And Errors: This covers a broad array of technical matters within the design of your website. Some of the worst consequences include slow loading pages, your website not displaying correctly and error messages appearing. The cure is to ensure everything is checked before your website goes live.

No Social Proof: Social proof can take the form of reviews, testimonials and also certifications from professional bodies. These all contribute to presenting your divorce lawyers business to prospects on your website as trustworthy and one which has numerous satisfied clients who are happy to endorse your services.

Poor Calls To Action: The ultimate goal of your website is to get the prospects landing on it to move towards becoming a client. That can only happen if they take the next step which is what the calls to action encourage them to do. These need to be clear, concise, and unambiguous so prospects know exactly what to do, whether that be a telephone call, or completion of an enquiry form, for example.

5 Key Metrics Which Tell Family Lawyers If Their Online Marketing Is Working

Whilst your role within your family lawyers business will primarily be legal matters, no doubt some of your time also requires you to look at the financial performance of your business. Part of that will be how you seek new clients and if any of that relates to online marketing campaigns then we are sure that you will want them to be successful.

When we say ‘successful’ it raises the point that there will be many specific measures that inform you of the success of your family lawyers business. Here, we are not talking about your success in the Family Court in getting the best outcomes for your clients, of which we are sure there are many, but rather the measure of the success of your online marketing activities in finding and generating new clients.

Some family lawyers businesses overcomplicate these measures and in doing so find themselves mired in tons of unnecessary data, but few answers. Instead, when assessing your online marketing activities the correct approach is to assess those measures which have the most significant influence upon the financial performance of your family lawyers business. These can be pared down to just five, and here they are in the order that they apply.

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4 Reasons Why a Good Web Design Is So Important For Your Business

In this digital age, one of the best ways to substantially promote your business is by launching a website. However, it is very important to be aware of what kind of website you need before you make a decision.

A site with a good web design is the best way to increase marketing for your business. But the problem here is that although it is easy to launch a general website, it is very hard to come up with an idea that exactly satisfies the buyer’s needs.

A well-defined set of skills is required to come up with a website that serves the client’s needs and although, it can be costly and time-consuming to develop in the beginning, an effective web design will surely benefit you in the long run. Some of the advantages a good web design can provide to your business include:

1.     Help in Achieving Sales Target

This is especially true for business websites. If the basic objective of your website is to generate leads or increase sales for your business, a good web design will make it much easier to achieve the targets. It will also become more convenient to reach the right audience. Without any distractions or obstacles, the user will be able to reach exactly what they are looking for on your site. You can also add your call to action at the right spot to suggest the next step you want your user to take.

But along with all this, it is very important to have a website which is not only visually appealing but also easy to navigate.

2.     The Benefits of a Responsive Web Design

Having a responsive and effective web design can also significantly help your business. Considering the variety of devices people use the internet on, such as tablets, PCs, and mobile phones, it is important for all business websites to have a responsive web design. You can also target an entirely new set of customers in this way. With a responsive web design, it will be easier for users to place orders, even from their mobile phones and immediately engage in a business transaction with you.

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Top 3 Things You Need to Know about SEO in 2016

SEO experts and digital marketing companies come up with new strategies, tips and techniques to help people level up their online marketing and SEO game on the regular. One of the main reasons why some people complain that despite following some of the advice of these SEO experts their websites are still not doing well is that they are following outdated advice.  Re-evaluating and revising your pre loved SEO strategies is one tip that everybody should keep in their back pocket at all times.

So, what are the current SEO trends of this year? There are many and while some of these current trending SEO techniques are completely new, some of them are still in place and effective from previous years. Let us have a look at them.

1: Go Mobile:

If your website still has not boarded the Mobile Plane, it is high time you should. One Google study reports that consumers from around the world end up spending as much as much 15 hours looking up for things on the internet using their smartphones. The importance of going mobile is again reflected in the algorithm updates that we see Google immersed in. “Mobilegeddon” is an algorithm update which specifically just boosts the rankings of mobile friendly pages.

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Why Employee Involvement Is Essential For A Successful Office Relocation

Many business owners believe that their removalists are the most important people with respect to their office relocation, and whilst they might be, there is another group of people who are equally essential to a successful office relocation, and they are employees.

Without the help and support of the staff who work for the business, an office relocation is going to have to overcome more hurdles than it would otherwise. That is not to say that staff are going to deliberately try to sabotage the office relocation, but by involving them and seeking their assistance, it is going to make the whole process easier and less stressful for everyone, including the owner of the business.

The first step is to be completely open with your employees that you are considering an office relocation. It might serve you better if you imply that you have not made your final decision, and that you would appreciate their thoughts and suggestions. Bear in mind, the majority of staff might actually hate their current surroundings, so the idea that they have an opportunity to move to new ones will generate an atmosphere of positivity. If the office relocation is interstae, you must inform your employees of this and be open to the fact that some employees may have a problem with this as their current lives will be uprooted, interstate removalists will also need to be involved with this decison.

In these early discussions, you might survey the staff or at least seek some of their ideas as to where and as to the type of new office they would be happy to move to. You obviously want to make it clear the final decision will be yours, after all, it is your business that will be funding any move, but the more they feel they are influencing the ultimate decision, the more they are going to be willing to help make sure it goes smoothly.

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How Do I Know If My Drug Rehab Blog Posts Are SEO Optimised?

Blog Posts

Creating blog posts for drug rehabs and their websites is an essential part of a complete SEO strategy. Blog posts will help boost your position in the search engine rankings for relevant keywords, potentially driving more traffic to your website and improving your online presence.

However, Oxygen Marketing advise that it can be hard to optimise simple drug rehab blog post for search engine performance. There are a lot of factors that you have to take into account to make sure that your content is SEO optimised, and it can be hard to keep track of them all unless you have a strong SEO background.

With this in mind, I’ve put together a short list of the most important things you need to consider when making sure that your drug rehab blog posts are SEO optimised.

High Quality Content Is A Key

Google has recently changed its search engine algorithms to focus more on the user experience than solely on keywords and technical metrics. This means that it has the ability to recognise high quality content and reward it with a higher search engine ranking.

Once you realise this, it becomes obvious that you need to put time and effort into producing the best blog posts you can. It’s better to post one well-written post that’s free of errors than a number of posts that are poorly written and that don’t bring any value to your readers.

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