Whilst your role within your family lawyers business will primarily be legal matters, no doubt some of your time also requires you to look at the financial performance of your business. Part of that will be how you seek new clients and if any of that relates to online marketing campaigns then we are sure that you will want them to be successful.
When we say ‘successful’ it raises the point that there will be many specific measures that inform you of the success of your family lawyers business. Here, we are not talking about your success in the Family Court in getting the best outcomes for your clients, of which we are sure there are many, but rather the measure of the success of your online marketing activities in finding and generating new clients.
Some family lawyers businesses overcomplicate these measures and in doing so find themselves mired in tons of unnecessary data, but few answers. Instead, when assessing your online marketing activities the correct approach is to assess those measures which have the most significant influence upon the financial performance of your family lawyers business. These can be pared down to just five, and here they are in the order that they apply.