As an emergency dentist, we are sure that your life exists beyond the four walls of your treatment room, and the confines of your dental
As an emergency dentist, we are sure that your life exists beyond the four walls of your treatment room, and the confines of your dental practice. As such no doubt you enjoy spending time with friends and family. When doing so, have you ever walked into a restaurant, cafe, or bar, took one look around, and walked right back out again?
This might have been for many reasons such as lack of cleanliness, horrible decor, or that the person who greeted you was less than friendly. Alternatively, you might have stayed for a short period of time but left soon thereafter, for some of those same reasons.
The scenario we have just discussed is one that is experienced in the offline world, but it plays out exactly the same online, and specifically with regards to websites. All the issues we listed within those offline establishments can occur when someone visits a website and the biggest concern is that if it happens to your dental practice’s website, it can cause your search engine ranking to diminish.
It can diminish because search engines can measure how long each person visiting your website remains there, and whether or not they arrived, and then left immediately. They see this as a signal that your website design is not one that visitors like or enjoy, and that serves as a huge red flag to them.
They want a positive experience for those who search and click through to websites from their search engine, and thus they reward websites where visitors seem to remain for some time and penalise those which appear to do the opposite. This then begs the question as to what you can do to ensure those who visit your dental practice website stay for longer.