Google has such a dominant position within the search engine arena that anyone who wants to use the internet to promote their business, needs to know how to rank highly within its search results. The problem is doing it the free way via SEO can take months with no guarantee that your website will ever get close to the first page. The second way is to use Google Adwords which is quicker, and sometimes instant, but which also costs money.
To make the most effective use of Google Adwords and to also get the monetary returns you want for your investment there are some basic criteria you need to follow. By following these 5 tips your ads will perform better, get more clicks and thereafter get more sales.
#1 Competition Research
There are businesses large and small who have lost thousands of dollars by setting up Adwords campaigns without proper research. The research should definitely cover your competition to see what sorts of ads they are posting. Never copy them but at least ’emulate’ what the top ads are doing.
Most business owners give some thought to branding their company, however if you are only just going online with your business, some of what you know about branding may be old hat. It is important to keep up with the times, which is why you are now getting an online presence. But what you did for your offline company may not work for an online one.
Here are 5 concepts to help you keep up to date with branding.
- Yours is not the only business in the market and those that have gone before you – and are still there – have done the work of defining the brand for your industry. What you need to do is see it is delivered on a consistent basis on your website. To do this you need a brand strategy that defines what you stand for including what you promise and your personality.
Very few people go beyond the first page of their search engine results. This is bad news for anyone whose website does not appear on that page because that means that your potential clients, customers, consumers etc will not be having even a clue about your existence. This is why business owners stress so much on their site’s visibility. However, doing this on your own can be difficult because there are certain strategies, certain approaches that are to be followed that help increase your site’s visibility.
Your best bet in a situation like this is to hire a SEO agency that will do your work for you and help boost your site’s visibility on search engines. With so many SEO firms out there, it can be confusing to select one. Of course, knowing what you want always helps in narrowing down the options. Other than this there are a few questions that we think you should always ask a SEO firm before finally selecting one.
Starting a business is never easy, and quite honestly, one could use all the help they can get. With few options and limited budget using features like Google AdWords is among one of the most effective ways to get the kick start that we want. In fact if AdWords are utilized skillfully and strategic search campaigns are conducted then a startup can soon grab investor’s attentions, give a heads-up to the startup if they are heading in the wrong direction and help them stay up-to-date with the latest features and ideas and more importantly help them get the attention they need in order to begin on the right note.
Listed below are some of the ways in which AdWords can help a startup:
1. Gmail Ads:
Gmail Ads are one of the most interesting and helpful tools for the startups to get the instant attention of their audiences and gain maximum exposure. Interesting thing about businesses is that we are only aiming to snatch out competitors customers. For instance everyone use mobiles, but some use Apple’s while others use Samsung’s. Now with all the marketing and advertisement Samsung is just trying to grab the customers of other mobile manufacturing companies and not looking to find a new target audience.
SEO experts and digital marketing companies come up with new strategies, tips and techniques to help people level up their SEO game on the regular. One of the main reasons why some people complain that despite following some of the advice of these SEO experts their websites are still not doing well is that they are following outdated advice. Re-evaluating and revising your pre loved SEO strategies is one tip that everybody should keep in their back pocket at all times.
So, what are the current SEO trends of this year? There are many and while some of these current SEO trends are completely new, some of them are still in place and effective from previous years. Let us have a look at them.
1: Go Mobile:
If your website still has not boarded the Mobile Plane, it is high time you should. One Google study reports that consumers from around the world end up spending as much as much 15 hours looking up for things on the internet using their smartphones. The importance of going mobile is again reflected in the algorithm updates that we see Google immersed in. “Mobilegeddon” is an algorithm update which specifically just boosts the rankings of mobile friendly pages.
While to normal people, this may sound as nothing big, but believe me when I say that getting banned from Google AdWords might be a living nightmare for advertisers and online business owners. No one will be happy to have worked day and night to drive traffic on their websites only to receive the horrifying mail from the Google carrying the news about the dreaded ban.
In some cases, the ban serves as a warning and allows the advertisers to reinstate some of their accounts. However some bans are of more serious nature and may lead to the companies never being allowed to advertise on Google again. Terrifying right?
So in order to save you from ever experiencing this, we have put together a list of common reasons and mistakes that will definitely put you at a risk of getting banned from Google AdWords. Read on and learn:
One of the major goals of SEO practices is to help business owners generate more traffic for their website and almost every SEO practice revolves around this concept only. If you are looking for ways you can boost your site’s traffic, one simple strategy is to pick out one of your leading competitors and have a look at what they are doing, what keywords they’re using, business directory they are registered and how they are doing it.
If you feel that despite using the right keywords you are still not being able to get the desired amount of traffic, analyze the keywords your competitors are using, the ones that are apparently getting them so far ahead in the competition. A large number of tools available online cannot only just help you in identifying the keywords of your competitors, but they also tell you the exact number of searches that are being done for each of these keywords. Once you have picked out those keywords, start incorporating them in your site’s content.
Quite a lot has been said about the importance of content in the world of SEO; content is king, quality over quantity, etc. Several factors are to be considered if you want to come up with posts that really do help generating more traffic. And most of these factors most of the time, if not always, aim towards making those posts go viral.
Viral content is any content that is shared so much that it almost becomes an internet sensation. In today’s terms we would call such a post as a post “that broke the internet.” There is no argument that when you have a post that has gone viral (for whatever reason) it is single handedly going to make that post appear at the top of every search engine.
A digital marketing company like Slinky that provides SEO services understands that inbound links have a huge impact on the ranking of your website on a search engine. And when you have a post that goes viral, it ends up generating millions and millions of inbounds links which explains why that post has such high rankings on search engines.
I believe it would be unfair to say that the mobile era is coming and soon it will take over everything. The truth of the matter is; it is already here.
Gone are the days when we used to wait till we got home to put in our search in the Google machine. Every year, a large number of searches are conducted on Google and more than half of them are done using a cell phone. Google verifies that a large number of web traffic is coming from tablets and Smartphones.
When millions of people use their cell phones to search and check web pages then why not marketers be given a chance succeed in the same forte? Thanks to Google now, they have brought some very interesting and innovative changes in their AdWords campaign that will help marketers think and work in the most updated way.
In the latest Google performance summit of 2016, we get to hear some really interesting news from Google and how it is reshaping and reimagining AdWords to accommodate the smart phones era.
We often believe our competitors to be our biggest enemies. In truth though, it is our own lack of knowledge and ignorance that often drives us to the edge of failure. To gain more traffic, high exposure and heavy leads we often get blinded by greed and fail to comprehend things with a logical reasoning.
While many of the advertisers and businesses might already have learned this the hard way, to save others from the same fate, we have listed down some of the common AdWords mistakes that have sabotaged many campaigns already and might do even more damage if this blog is not taken seriously.
Following are the slip-ups that we should avoid:
There’s a lot of tools out there for discovering keywords, keywords related to the keywords, building up a keyword network strategy, and so on. Here, you can do all of that for free using some Google search operator hacking.
We start with the tilde operator (~). (Ask a nearby Linux geek to find it on your keyboard if you’re stuck.) The tilde means “synonym” to Google; it will highlight the synonym words in bold when you use this. Next, we use the dash operator (-).
The dash means “opposite” to Google; in other words, leave out all pages which contain this exact word.
For a field that is constantly evolving, keeping up with all the new trends and updates can be a little difficult. In this post, we bring you 7 things that no matter what year they are used in will guarantee you great results.
1: Polish Your Keyword Selection Skills:
Keywords are not everything, effective keywords are everything. And unfortunately this is one area that most people struggle in. Looking at just the keywords that are being used by your target audience but are not leading your business to financial success will give you some pointers that would help with your page’s ranking, but that is all they are going to do. So to come up with truly effective keywords you need to selectively look at those search queries of your consumers that are bringing you financial gains.
2: Bring Out the Mobiles:
With more and more people using their smartphones to conduct their researches, going mobile with your business page is another one of the very effective SEO strategies. Make sure that your websites are mobile friendly that means they are quick to load and all the content that they contain can be viewed by smartphones.
With web marketing on the rise today and sometimes the only means of advertising for many, it is hard to stand out from the crowd and catch the attention of the visitors. Especially since everyone is strategizing with the same tactics and using the same keywords.
Despite all the other free of cost options, AdWords are your best bet. For those who say that it didn’t work for them must know that they might be doing something definitely wrong. Let’s keep that discussion for some other time and for now focus on all the ways you can make Google AdWords work for you:
When we spotted the post In Praise of Passion over at Boing-Boing, it got us thinking. As Internet marketers, we all know that our digital strategy should include website design, search engine optimization, advertising, and so on. But how many of us think about whether we’re inspiring passion?
Some ideas for generating passion around your business:
If your service solves a problem, state how devoted to solving that problem you are. Talk about it a lot! Explain how it’s the central driving force for you being in business. If you run a graphic design agency, you can make your motto something like “Ending Ugly Web Design, One Graphic At A Time!”