Creating blog posts for drug rehabs and their websites is an essential part of a complete SEO strategy. Blog posts will help boost your position in the search engine rankings for relevant keywords, potentially driving more traffic to your website and improving your online presence.
However, Oxygen Marketing advise that it can be hard to optimise simple drug rehab blog post for search engine performance. There are a lot of factors that you have to take into account to make sure that your content is SEO optimised, and it can be hard to keep track of them all unless you have a strong SEO background.
With this in mind, I’ve put together a short list of the most important things you need to consider when making sure that your drug rehab blog posts are SEO optimised.
High Quality Content Is A Key
Google has recently changed its search engine algorithms to focus more on the user experience than solely on keywords and technical metrics. This means that it has the ability to recognise high quality content and reward it with a higher search engine ranking.
Once you realise this, it becomes obvious that you need to put time and effort into producing the best blog posts you can. It’s better to post one well-written post that’s free of errors than a number of posts that are poorly written and that don’t bring any value to your readers.
However, Google Still Has To Know What Your Post Is About
Keywords are still important. If you don’t include any keywords or variations of keywords, the search engines simply won’t know what your post is about. You don’t need to try and stuff keywords in to reach a specific density or anything, but it’s a good idea to try and include at least one in the first paragraph and a couple in headings spread through your post.
SEO Optimised Posts Use Images
As the old saying goes,
‘A picture is worth a thousand words’.
This remains true in the world of the internet, where images and other visual content are a vital SEO ranking factor. If you want your blog posts to rank well, you need to make sure that you include at least a couple of relevant images or videos. Name them with your primary keyword, and make sure that you include informative captions and alt-texts.
The most important thing when it comes to creating SEO optimised blog posts is making sure that they are well written and engaging. Posts that bring value to the reader will generally perform better, which means that you need to make sure that your facts are right and crafted into a well-written blog post. You do still need to include relevant keywords and keyword variations, and images are just as important as ever.