Search engine optimisation, or SEO, is one of the most important things to consider when building a new WordPress website. If you do things right from the start then ongoing SEO will be easy. However, it will still take a bit of time and money, which means that you should think carefully about where to best direct your efforts.
With this in mind, I’ve come up with a few things that you can do to make sure that you get the most out of your ongoing WordPress SEO efforts. These include:
Using an SEO optimized theme:
Using a search engine optimised theme is one of the best ways to make sure that your ongoing SEO efforts are going to be effective. Having a decent theme – with well-written code and a decent layout – is crucial when it comes to ranking well.
It’s worth spending a bit of time and money to make sure that you get the right theme to start with. Ask others in the industry, try and get theme recommendations from reputable sources, and above all, don’t be afraid to pay for a premium theme.