Search engine optimisation, or SEO, is one of the most important things to consider when building a new WordPress website. If you do things right from the start then ongoing SEO will be easy. However, it will still take a bit of time and money, which means that you should think carefully about where to best direct your efforts.
With this in mind, I’ve come up with a few things that you can do to make sure that you get the most out of your ongoing WordPress SEO efforts. These include:
Using an SEO optimized theme:
Using a search engine optimised theme is one of the best ways to make sure that your ongoing SEO efforts are going to be effective. Having a decent theme – with well-written code and a decent layout – is crucial when it comes to ranking well.
It’s worth spending a bit of time and money to make sure that you get the right theme to start with. Ask others in the industry, try and get theme recommendations from reputable sources, and above all, don’t be afraid to pay for a premium theme.
Web design is a crucial element of the online presence of many businesses. It is the one digital medium which is constantly seeing changes from one year to the next. With trends in web design shifting from one thing to another in almost a blink of an eye, it is important for businesses to keep their company’s web design up to date with the latest trends or they risk being left behind.
2017 saw many technological advancements impacting the digital realm and with more and more traffic moving to mobile devices, it is only logical to point out that web design is now going to be more focused on making websites mobile friendly. Here are some of the most notable changes in the trends for web design that will be important in 2018.
Vibrant Color Themes
One thing that is for sure going to be important 18 years into the new millennium is the excessive use of vibrant colors in the online realm. In the past, technology had not advanced enough or was not very accessible to everybody so web design was limited to making use of color schemes that would be easier to handle for devices across the board. That will no longer be the case in 2018.
One of the best ways to brand your company graphics is to create a logo that will attract attention, create awareness, and stay memorable through the years. When creating a logo, it can be tough to really find what you want to do with a logo, what colors to choose, and even how to place it on objects. If you have a truly great logo, however, it should all come naturally.
While you need to have a great team and a great idea behind you, here are a few other tips for creating the best logo for your brand:
Know What The Logo Actually Means Logos need to have a story behind them. When you think about what you want the brand to say, you will start creating the story behind what it really means. Think about the Twitter bird, for example. We say the phrase “the little bird told me,” and then go on to repeat gossip – which is essentially what Twitter is as well.
Having a successful ecommerce website from which to sell goods globally is the dream of many people. It would allow them to work from home or have a second job that could be done from home while they still keep their day job. Some people have become so successful that they were able to give up their day job altogether.
If you dream about doing that, it’s a good idea to put some thought and research into it first, so here are 3 steps to help you.
Choose the product. It may take some time to work out what is best for you. It needs to be something you are interested in or even passionate about, that is also a popular product in the market. There is no point in trying to sell stuff that no one wants. Choose a product by (a) the selling price – it needs to be enough to give you a good return over your investment (ROI). So make sure your cut on the sale is enough to make you a nice profit. (b) Make sure the product is not available in locally. If people can’t get it locally they have to go online to shop. (c) Make sure the product is not too big and heavy, or shipping costs will be very expensive. It should not be breakable either so less packing will be needed.
In this digital age, one of the best ways to substantially promote your business is by launching a website. However, it is very important to be aware of what kind of website you need before you make a decision.
A site with a good web design is the best way to increase marketing for your business. But the problem here is that although it is easy to launch a general website, it is very hard to come up with an idea that exactly satisfies the buyer’s needs.
A well-defined set of skills is required to come up with a website that serves the client’s needs and although, it can be costly and time-consuming to develop in the beginning, an effective web design will surely benefit you in the long run. Some of the advantages a good web design can provide to your business include:
1. Help in Achieving Sales Target
This is especially true for business websites. If the basic objective of your website is to generate leads or increase sales for your business, a good web design will make it much easier to achieve the targets. It will also become more convenient to reach the right audience. Without any distractions or obstacles, the user will be able to reach exactly what they are looking for on your site. You can also add your call to action at the right spot to suggest the next step you want your user to take.
But along with all this, it is very important to have a website which is not only visually appealing but also easy to navigate.
There are numerous plans you can follow when it comes to building a website. However, the basic points remain the same. If you want to generate higher traffic, it is very essential to focus on a few critical factors when developing good looking and effective web design.
You should take in consideration whitespace, great images, clear calls-to-action, search functionality and other elements that can make a lot of difference. Some of these key elements are described below:
Right Use of Spacing
When it comes to an effective web design, it is very important to manage space effectively. It helps in dictating flow, readability and navigation of the page. More designers now use space in an effective manner to increase web traffic and increase user engagement.
The key is to use spacing between lines of text, expanding open space and maintaining spatial relationships. There should be a consistency in spacing and the amount of space between lines should remain the same throughout a page. The right usage of space is also essential in creating a focal point. Any image or text which is surrounded by white space will seem larger and heavier than other material on the page.
Considering the fierce competition in the digital market, you can never be too user-friendly for your audience. But according to a digital agency slinky.digital it can be very difficult to implement unique marketing strategies to attract your targeted users.
Slinky Digital says that developing an effective web design for your site is one way you can get the attention of your potential buyers. Although there are countless technical and promotional benefits of a good web design, some of the most common include:
1. Increased Activity on Your Page
You will be able to engage more visitors to stay on your page. Since the basic objective is not to only attract visitors, but to turn them into customers, you need someone to go through the different pages of your website, read your content, know about your services and take the necessary actions as suggested on the site.
If your website does not have a strong web design, most people who get to your page will leave immediately. A website needs to be build to create sufficient interest on the user’s part.
Website owners do their best to attract, hold and retain the interest of their users. They promote their webpage on various social media platforms, invest in web design and hire the best professionals to generate optimum results. However, more often than not, the website fails to capture enough attention. In most of the cases, this is due to a simple mistake on the web designer’s part.
Mistakes that seem very small on the surface can significantly impact the appeal of a website. Usually, the fault is so subtle that it is hard to even pinpoint. However, it can drive hundreds of visitors away every day. So, what are some of these understated errors that are doing so much harm? Let’s check them out!
1. Broken Links on Site
This is one of the strongest reasons for why people usually leave a website. If a visitor wants to reach another page on your site but the link is broken, it can leave a very bad impression. Any bad links, hyperlinks that redirect to the same page, links that do nothing or lead to error pages can be very frustrating for the users. The best way to get rid of such errors is to constantly keep a check on your web pages. It is also important to include a ‘Contact the Webmaster’ option, in case any emergency arises. This way, users will have minimum difficulty in navigating through the pages.
You have committed your time and money to creating a new website for your business. If you think all you need to do is to choose a web designer you would be wrong. If you want a website that’s highly successful there are plenty of things you need to do. Before you have your web designer builds your website, there is plenty to carefully plan, because if you plan poorly it’s going to cost you time and money, and you’ll be disappointed. Let’s look at 6 things you should consider.
Establish the aim, target and theme of your website – What will you do on your website? Sell products/services, provide information, etc. You also need to know who your target market is because that will also determine what your theme will look like. If you want a site that’s successful, you need to know your target market.
Know what it will cost – You will want to know how long it will take to launch your website and what the web design is going to cost you. You’ll also want to know what it will cost monthly if the web designer takes care of the monthly maintenance.
Web designing has evolved into a competitive market niche and it can be quite difficult to excel in this area. There are a lot of factors that contribute to the success of a website. The designer has to focus on multiple elements while delivering a project on time. If you aim to become an accomplished web designer, some of the most important skills you should acquire are:
Written Communication Is the Key
To be a successful web designer, this is one of the most important skills you need. The success of your website largely depends on the quality of content you use. The best web designer should not only know what banners to put on a web page, but also know the effective use of words to ensure readability of the content.
When it comes to affordable web design, it seem 2013 is going to see some changes in the trends. Let’s have a look at 4 top web design trends for this year.
Typography – Front & Centre
Designs That Are More Responsive
Responsive websites aren’t new, but what is new is the methodology behind the responsive website design. 2012 we saw a focus on responsive designs for new devices like the iPad mini. For 2013, the focus is more likely to be focused around the responsiveness of the website itself rather than the numerous devices on the market.
Never heard of those two names? If so, we’re sorry for you. You would have to know that Steve Jobs died. Everybody (at least in the tech blog world) knows that he’s the founder and longtime CEO of Apple Inc. He made the front page of newspapers and the cover of magazines the world over when he passed away this last October.
But two more giants in computing passed away last October also, and they were barely noticed.
Dennis Ritchie founded the C programming language. He was also one of the founding fathers of Unix. He was one half of the partnership of Ken Thompson, with whom he basically invented the modern operating system and the modern programming platform as we know it today.
“Responsive” is the new word going around the web design campfire. It was first coined by the web design blog “A List Apart” and has become the term being batted around the meeting table every Monday morning.
OK, but what does responsive web design mean? For a web design to be responsive, that means that it must respond to how it is viewed. In other words, it should serve different content or styling depending on if a visitor is using a mobile phone, a tablet, a laptop, or a full-screen desktop to view it. And these days, you have to throw in people browsing on anything from a gaming console to an Arduino-powered wristwatch.
A side-order of other buzzwords: “Multi-device layout patterns” – the template for a responsive website. “Dynamic CSS” – Cascading Style Sheets that warp to fit whatever screensize you view it on. “Viewport” – the screen space you have available. And you’re likely to see “responsive web design” abbreviated as “RWD.”
The story of the Internet has always been a battle between the old guard corporations and the new guard users.
So, Microsoft has had to battle against Free and Open Source software, IBM had to battle against the PC clones, Apple had to battle against the PC, proprietary Unix had to battle against BSDs, and so on. remember DEC? The Digital Equipment Corporation once ruled the computing world with the PDP and the VAX throughout the 1970s. But time goes by and progress marches on.
What’s bizarre is that corporations don’t seem to learn from history. Adobe, which has already had to fight for its survival when the free image-editor Gimp has risen to challenge Adobe’s flagship cash cow Photoshop, now finds itself at odds over its second most-lucrative business, Flash. HTML5 is coming, inevitably, and there’s very little that Adobe’s proprietary Flash platform can do that HTML5’s canvas element can’t.