In this digital age, one of the best ways to substantially promote your business is by launching a website. However, it is very important to be aware of what kind of website you need before you make a decision.
A site with a good web design is the best way to increase marketing for your business. But the problem here is that although it is easy to launch a general website, it is very hard to come up with an idea that exactly satisfies the buyer’s needs.
A well-defined set of skills is required to come up with a website that serves the client’s needs and although, it can be costly and time-consuming to develop in the beginning, an effective web design will surely benefit you in the long run. Some of the advantages a good web design can provide to your business include:
Legislation changes have been passed to allow public companies, which are unlisted, to use crowdfunding to raise money from small time investors (otherwise known as “mum and dad” investors). This legislation has been successfully passed in the lower house of parliament.
There was a lot of criticism of this bill from the opposing parties. The bill will allow companies to raise as much as $5 million, even if they are not listed, and have a combination of assets and turnover that is less than $5 million already. This can be done once per year, using the highly popular method of crowdfunding.
Those who are wondering what exactly crowdfunding is, might need to consult experienced commercial lawyers or do some research on the subject. But a basic explanation is, crowdfunding allows people and companies to ask for money from potential customers and investors, for products, services, and business ventures that have not actually come into fruition yet. This type of thing is commonplace in countries like the USA, so many people see no issue with bringing that kind of practice to small businesses in Australia. After all, small companies are typically in need of the most help from legislation. However, there are some deeper issues to look at.
Very few people go beyond the first page of their search engine results. This is bad news for anyone whose website does not appear on that page because that means that your potential clients, customers, consumers etc will not be having even a clue about your existence. This is why business owners stress so much on their site’s visibility. However, doing this on your own can be difficult because there are certain strategies, certain approaches that are to be followed that help increase your site’s visibility.
Your best bet in a situation like this is to hire a SEO agency that will do your work for you and help boost your site’s visibility on search engines. With so many SEO firms out there, it can be confusing to select one. Of course, knowing what you want always helps in narrowing down the options. Other than this there are a few questions that we think you should always ask a SEO firm before finally selecting one.
Liability insurance for directors and officers has typically been viewed as a routine thing, in the past. It’s just one of tasks things that needs to be done, and many people give it little thought. However, it is important to understand what the implications of this “box ticking” activity really are.
Here are some of the most important aspects of these insurance policies, as well as the potential problems that might be encountered. These pitfalls should be carefully noted, to avoid falling to them.
Different policies will typically vary, regarding what will trigger a notification. That means directors and officers will not always be notified by the same events, depending on their company and the policy it holds. If an insurer is notified, it is important to be aware that proceeding events might not actually be covered. This will, of course, run the risk of exposing directors and officers to potential claims, even though they believed they were covered.
Starting a business is never easy, and quite honestly, one could use all the help they can get. With few options and limited budget using features like Google AdWords is among one of the most effective ways to get the kick start that we want. In fact if AdWords are utilized skillfully and strategic search campaigns are conducted then a startup can soon grab investor’s attentions, give a heads-up to the startup if they are heading in the wrong direction and help them stay up-to-date with the latest features and ideas and more importantly help them get the attention they need in order to begin on the right note.
Listed below are some of the ways in which AdWords can help a startup:
1. Gmail Ads:
Gmail Ads are one of the most interesting and helpful tools for the startups to get the instant attention of their audiences and gain maximum exposure. Interesting thing about businesses is that we are only aiming to snatch out competitors customers. For instance everyone use mobiles, but some use Apple’s while others use Samsung’s. Now with all the marketing and advertisement Samsung is just trying to grab the customers of other mobile manufacturing companies and not looking to find a new target audience.
SEO experts and digital marketing companies come up with new strategies, tips and techniques to help people level up their SEO game on the regular. One of the main reasons why some people complain that despite following some of the advice of these SEO experts their websites are still not doing well is that they are following outdated advice. Re-evaluating and revising your pre loved SEO strategies is one tip that everybody should keep in their back pocket at all times.
So, what are the current SEO trends of this year? There are many and while some of these current SEO trends are completely new, some of them are still in place and effective from previous years. Let us have a look at them.
1: Go Mobile:
If your website still has not boarded the Mobile Plane, it is high time you should. One Google study reports that consumers from around the world end up spending as much as much 15 hours looking up for things on the internet using their smartphones. The importance of going mobile is again reflected in the algorithm updates that we see Google immersed in. “Mobilegeddon” is an algorithm update which specifically just boosts the rankings of mobile friendly pages.
There are numerous plans you can follow when it comes to building a website. However, the basic points remain the same. If you want to generate higher traffic, it is very essential to focus on a few critical factors when developing effective web design.
You should take in consideration whitespace, great images, clear calls-to-action, search functionality and other elements that can make a lot of difference. Some of these key elements are described below:
Right Use of Spacing
When it comes to an effective web design, it is very important to manage space effectively. It helps in dictating flow, readability and navigation of the page. More designers now use space in an effective manner to increase web traffic and increase user engagement.
While to normal people, this may sound as nothing big, but believe me when I say that getting banned from Google AdWords might be a living nightmare for advertisers and online business owners. No one will be happy to have worked day and night to drive traffic on their websites only to receive the horrifying mail from the Google carrying the news about the dreaded ban.
In some cases, the ban serves as a warning and allows the advertisers to reinstate some of their accounts. However some bans are of more serious nature and may lead to the companies never being allowed to advertise on Google again. Terrifying right?
So in order to save you from ever experiencing this, we have put together a list of common reasons and mistakes that will definitely put you at a risk of getting banned from Google AdWords. Read on and learn:
One of the major goals of SEO practices is to help business owners generate more traffic for their website and almost every SEO practice revolves around this concept only. If you are looking for ways you can boost your site’s traffic, one simple strategy is to pick out one of your leading competitors and have a look at what they are doing and how they are doing it.
If you feel that despite using the right keywords you are still not being able to get the desired amount of traffic, analyze the keywords your competitors are using, the ones that are apparently getting them so far ahead in the competition. A large number of tools available online cannot only just help you in identifying the keywords of your competitors, but they also tell you the exact number of searches that are being done for each of these keywords. Once you have picked out those keywords, start incorporating them in your site’s content.
Quite a lot has been said about the importance of content in the world of SEO; content is king, quality over quantity, etc. Several factors are to be considered if you want to come up with posts that really do help generating more traffic. And most of these factors most of the time, if not always, aim towards making those posts go viral.
Viral content is any content that is shared so much that it almost becomes an internet sensation. In today’s terms we would call such a post as a post “that broke the internet.” There is no argument that when you have a post that has gone viral (for whatever reason) it is single handedly going to make that post appear at the top of every search engine.
Any digital agency that provides SEO services understands that inbound links have a huge impact on the ranking of your website on a search engine. And when you have a post that goes viral, it ends up generating millions and millions of inbounds links which explains why that post has such high rankings on search engines.
I believe it would be unfair to say that the mobile era is coming and soon it will take over everything. The truth of the matter is; it is already here.
Gone are the days when we used to wait till we got home to put in our search in the Google machine. Every year, a large number of searches are conducted on Google and more than half of them are done using a cell phone. Google verifies that a large number of web traffic is coming from tablets and Smartphones.
When millions of people use their cell phones to search and check web pages then why not marketers be given a chance succeed in the same forte? Thanks to Google now, they have brought some very interesting and innovative changes in their AdWords campaign that will help marketers think and work in the most updated way.
In the latest Google performance summit of 2016, we get to hear some really interesting news from Google and how it is reshaping and reimagining AdWords to accommodate the smart phones era.
Considering the fierce competition in the digital market, you can never be too user-friendly for your audience. Bu tit can be very difficult to implement unique marketing strategies to attract your targeted users.
Developing an effective web design for your site is one way you can get the attention of your potential buyers. Although there are countless technical and promotional benefits of a good web design, some of the most common include:
1. Increased Activity on Your Page
You will be able to engage more visitors to stay on your page. Since the basic objective is not to only attract visitors, but to turn them into customers, you need someone to go through the different pages of your website, read your content, know about your services and take the necessary actions as suggested on the site.
If your website does not have a strong web design, most people who get to your page will leave immediately. A website needs to be build to create sufficient interest on the user’s part.
Website owners do their best to attract, hold and retain the interest of their users. They promote their webpage on various social media platforms, invest in web design and hire the best professionals to generate optimum results. However, more often than not, the website fails to capture enough attention. In most of the cases, this is due to a simple mistake on the web designer’s part.
Mistakes that seem very small on the surface can significantly impact the appeal of a website. Usually, the fault is so subtle that it is hard to even pinpoint. However, it can drive hundreds of visitors away every day. So, what are some of these understated errors that are doing so much harm? Let’s check them out!
We often believe our competitors to be our biggest enemies. In truth though, it is our own lack of knowledge and ignorance that often drives us to the edge of failure. To gain more traffic, high exposure and heavy leads we often get blinded by greed and fail to comprehend things with a logical reasoning.
While many of the advertisers and businesses might already have learned this the hard way, to save others from the same fate, we have listed down some of the common AdWords mistakes that have sabotaged many campaigns already and might do even more damage if this blog is not taken seriously.
Following are the slip-ups that we should avoid:
There’s a lot of tools out there for discovering keywords, keywords related to the keywords, building up a keyword network strategy, and so on. Here, you can do all of that for free using some Google search operator hacking.
We start with the tilde operator (~). (Ask a nearby Linux geek to find it on your keyboard if you’re stuck.) The tilde means “synonym” to Google; it will highlight the synonym words in bold when you use this. Next, we use the dash operator (-).
The dash means “opposite” to Google; in other words, leave out all pages which contain this exact word.
For a field that is constantly evolving, keeping up with all the new trends and updates can be a little difficult. In this post, we bring you 7 things that no matter what year they are used in will guarantee you great results.
1: Polish Your Keyword Selection Skills:
Keywords are not everything, effective keywords are everything. And unfortunately this is one area that most people struggle in. Looking at just the keywords that are being used by your target audience but are not leading your business to financial success will give you some pointers that would help with your page’s ranking, but that is all they are going to do. So to come up with truly effective keywords you need to selectively look at those search queries of your consumers that are bringing you financial gains.
2: Bring Out the Mobiles:
With more and more people using their smartphones to conduct their researches, going mobile with your business page is another one of the very effective SEO strategies. Make sure that your websites are mobile friendly that means they are quick to load and all the content that they contain can be viewed by smartphones.
Web designing has evolved into a competitive market niche and it can be quite difficult to excel in this area.
There are a lot of factors that contribute to the success of a website. The designer has to focus on multiple elements while delivering a project on time. If you aim to become an accomplished web designer, some of the most important skills you should acquire are:
Written Communication Is the Key
To be a successful web designer, this is one of the most important skills you need. The success of your website largely depends on the quality of content you use. The best web designer should not only know what banners to put on a webpage, but also know the effective use of words to ensure readability of the content.
With web marketing on the rise today and sometimes the only means of advertising for many, it is hard to stand out from the crowd and catch the attention of the visitors. Especially since everyone is strategizing with the same tactics and using the same keywords.
Despite all the other free of cost options, AdWords are your best bet. For those who say that it didn’t work for them must know that they might be doing something definitely wrong. Let’s keep that discussion for some other time and for now focus on all the ways you can make Google AdWords work for you:
When it comes to web design, it seem 2013 is going to see some changes in the trends. Let’s have a look at 4 top web design trends for this year.
Typography – Front & Centre
Designs That Are More Responsive
Responsive websites aren’t new, but what is new is the methodology behind the responsive website design. 2012 we saw a focus on responsive designs for new devices like the iPad mini. For 2013, the focus is more likely to be focused around the responsiveness of the website itself rather than the numerous devices on the market.
We love a good caper story as much as the next mystery fan, and this perky after-crime report is a good look at cyber-security matters and how they fail. In How Hackers Stole 24,000 Files From The Pentagon, the breach is traced to some very obvious methods.
Briefly, they slapped together a bogus PDF document that got sent at about 7:30AM “because the best time to send those types of things is right before someone’s had their coffee.” See, right there, it’s the human factor, not tech. Victim opens document, document installs malware, target system has 24,000 documents on file because they subcontract for the US Department of Defense, and that’s that, it’s break time.
“Responsive” is the new word going around the web design campfire. It was first coined by the web design blog “A List Apart” and has become the term being batted around the meeting table every Monday morning.
OK, but what does responsive web design mean? For a web design to be responsive, that means that it must respond to how it is viewed. In other words, it should serve different content or styling depending on if a visitor is using a mobile phone, a tablet, a laptop, or a full-screen desktop to view it. And these days, you have to throw in people browsing on anything from a gaming console to an Arduino-powered wristwatch.
A side-order of other buzzwords: “Multi-device layout patterns” – the template for a responsive website. “Dynamic CSS” – Cascading Style Sheets that warp to fit whatever screensize you view it on. “Viewport” – the screen space you have available. And you’re likely to see “responsive web design” abbreviated as “RWD.”
The story of the Internet has always been a battle between the old guard corporations and the new guard users.
So, Microsoft has had to battle against Free and Open Source software, IBM had to battle against the PC clones, Apple had to battle against the PC, proprietary Unix had to battle against BSDs, and so on. remember DEC? The Digital Equipment Corporation once ruled the computing world with the PDP and the VAX throughout the 1970s. But time goes by and progress marches on.
What’s bizarre is that corporations don’t seem to learn from history. Adobe, which has already had to fight for its survival when the free image-editor Gimp has risen to challenge Adobe’s flagship cash cow Photoshop, now finds itself at odds over its second most-lucrative business, Flash. HTML5 is coming, inevitably, and there’s very little that Adobe’s proprietary Flash platform can do that HTML5’s canvas element can’t.
When we spotted the post In Praise of Passion over at Boing-Boing, it got us thinking. As Internet marketers, we all know that our digital strategy should include website design, search engine optimization, advertising, and so on. But how many of us think about whether we’re inspiring passion?
Some ideas for generating passion around your business:
If your service solves a problem, state how devoted to solving that problem you are. Talk about it a lot! Explain how it’s the central driving force for you being in business. If you run a graphic design agency, you can make your motto something like “Ending Ugly Web Design, One Graphic At A Time!”
Some clients, upon encountering Linux web hosting, tend to remark that they’re surprised to see a big company running Linux.
Being a Free/Open Source Software system, people get the idea that it’s all done by volunteers. Right away they picture some hippies in sandals and tie-dye shirts, flashing peace signs and saying how they’re going to “stick it to the man.”
This is a ludicrous idea, because in fact, Linux *IS* “the man!” Linux’s desktop market share is still in the low single digits as far as end users are concerned. The place where Linux has won is the enterprise. See if you recognize any of these corporations:
Has long been involved with Linux. They host the IBM Linux Technology Center, install Linux on many consumer and office machines that they sell, have partnered with Linux brand names such as Canonical (makers of Ubuntu), and routinely install Linux on their mainframe computer line. The current top of their line in mainframes, the IBM zSeries 800, sports a Tux sticker on every unit sold.