7 Tips to Help You Stay On Top of Your SEO Game

For a field that is constantly evolving, keeping up with all the new trends and updates in SEO marketing can be a little difficult. In this post, we bring you 7 things that no matter what year they are used in will guarantee you great results whether you are looking at your sites on-page optimisation or off-page optimisation.

1: Polish Your Keyword Selection Skills:

Keywords are not everything, effective keywords are everything. And unfortunately this is one area that most people struggle in. Looking at just the keywords that are being used by your target audience but are not leading your business to financial success will give you some pointers that would help with your page’s ranking, but that is all they are going to do. So to come up with truly effective keywords you need to selectively look at those search queries of your consumers that are bringing you financial gains.

2: Bring Out the Mobiles:

With more and more people using their smartphones to conduct their researches, going mobile with your business page is another one of the very effective SEO strategies. Make sure that your websites are mobile friendly that means they are quick to load and all the content that they contain can be viewed by smartphones.

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How to Make Google AdWords Work for You

With web marketing on the rise today and sometimes the only means of advertising for many, it is hard to stand out from the crowd and catch visitors’ attention, especially since everyone is strategizing with the same tactics and using the exact keywords.

Digital marketing experts will say that despite all the other free-of-cost options, AdWords is your best bet. Those who say it didn’t work for them must know that they might be doing something wrong. Let’s keep that discussion for some other time, and for now, focus on all the ways you can make Google AdWords work for you:

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How To Use Passion In Web Marketing

When we spotted the post In Praise of Passion over at Boing-Boing, it got us thinking. As Internet marketers, we all know that our digital strategy should include website design, search engine optimization, advertising, and so on. But how many of us think about whether we’re inspiring passion?

Some ideas for generating passion around your business:

If your service solves a problem, state how devoted to solving that problem you are. Talk about it a lot! Explain how it’s the central driving force for you being in business. If you run a graphic design agency, you can make your motto something like “Ending Ugly Web Design, One Graphic At A Time!”

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