Free Advice To Get You Online

E-E-A-T in the Age of AI: Building Real Authority When Anyone Can Create Content

Business & Legal Advice, Web Marketing

Right now, there is a strange sort of energy surrounding digital marketing.

While AI continues to make creating content easier than making a PB&J sandwich, Google reminds us that it’s authority that matters, not keyword count or whatever automation trick was trending last month.

This is exactly where the team at SEO Perth Experts steps in. As an established expert in the field, they understand that while anyone can generate text, not everyone can generate trust.

This is where E-E-A-T gets important again.

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Marketing in the Age of Algorithms: How Automation Is Reshaping Strategy in 2026

Web Marketing
Marketing in the Age of Algorithms: How Automation Is Reshaping Strategy in 2026

In recent years, we have witnessed a transformation in how marketing is done, from manual adjustments of single campaigns and hours of tedious number-crunching on a spreadsheet to having dashboards that operate independently.

Automated marketing is no longer considered the “next big thing” — it has taken its place at the forefront of marketing.

As a digital marketing firm, we’re now seeing firsthand how algorithms are making decisions on who sees the ads and the types of content that will be most appealing to them.

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7 Digital Marketing Challenges Drug Rehab And Other Healthcare Facilities Must Overcome

Business & Legal Advice, Web Marketing

When it comes to marketing, drug rehab facilities and other businesses in the healthcare sector have as many opportunities to do so as businesses in other sectors. However, just as each business sector has its own traits, it also follows that each has its fair share of challenges too.

Those challenges will often not be unique to a business sector such as health, but they can be.

However, even if the challenges of marketing a drug rehab or health business have also been faced by other business types, the effects can often be magnified in the health niche.

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5 SEO Tactics to Boost Your Website’s Visibility in 2024

Web Marketing
5 SEO Tactics to Boost Your Website's Visibility in 2024

It’s 2025, and the SEO arena is more competitive and complex than ever before. I know exactly what’s on your mind 24/7: How to get my website to outshine competitors in search results for the most competitive keywords out there.

Let me tell you, this is going to be fun — and useful. Because man, I’ve been knee-deep in the SEO trenches throwing out one well-planned strategy after another. It’s time to divulge what worked.

Here are the top-5 SEO tactics that we use at SLINKY Digital Agency that will help give your website visibility the boost it needs in 2025.

  1. The Power of AI-Generated Content — With a Human Touch

Yes, Google and other search engine algorithms are identifying AI content and as a result, hitting you where it hurts: search rankings. So we settle on an optimized balance.

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Why A Great Design Will Keep Visitors On Your Dental Clinic’s Website For Longer

Business & Legal Advice, Web Design
Why A Great Design Will Keep Visitors On Your Dental Clinic’s Website For Longer

As a dentist, we are sure that your life exists beyond the four walls of your treatment room and the confines of your dental practice. As such, you no doubt enjoy spending time with friends and family. When doing so, have you ever walked into a restaurant, cafe, or bar, looked around, and walked right back out again?

This might have been for many reasons, such as a lack of cleanliness, horrible decor, or a less-than-friendly receptionist. Alternatively, you might have stayed for a short period of time but left soon thereafter for some of those same reasons.

The scenario we have just discussed is one that is experienced in the offline world, but it plays out exactly the same online, specifically with regard to websites. All the issues we listed within those offline establishments can occur when someone visits a website, and the biggest concern is that if it happens to your dental practice’s website, it can cause your search engine ranking to diminish.

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5 Questions You Must Ask a SEO Firm

Web Marketing

Very few people go beyond the first page of their search engine results. This is bad news for anyone whose website does not appear on that page because that means that your potential clients, customers, consumers, etc., will not have even a clue about your existence.

This is why business owners stress their site’s visibility so much. However, doing this on your own can be difficult because there are certain strategies and approaches that are to be followed to help increase your site’s visibility.

Your best bet in this situation is to hire an SEO agency to do your work for you and help boost your site’s visibility on search engines. With so many SEO agencies out there, it can be not very clear to select one. Of course, knowing what you want always helps narrow down the options. Besides this, you should always ask an SEO firm a few questions before selecting one.

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4 Reasons Why a Good Web Design Is So Important For Your Business

Web Design

In this digital age, one of the best ways to substantially promote your business is by launching a website. However, it is very important to be aware of what kind of website you need before you make a decision.

A site with a good web design is the best way to increase marketing for your business. But the problem here is that although it is easy to launch a general website, it is very hard to come up with an idea that exactly satisfies the buyer’s needs.

A well-defined set of skills is required to come up with a website that serves the client’s needs and although, it can be costly and time-consuming to develop in the beginning, an effective web design will surely benefit you in the long run. Some of the advantages a good web design can provide to your business include:

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Team Building Ideas You Can Use When Dining With Your Team

Business & Legal Advice
Team Building Ideas You Can Use When Dining With Your Team

There are many teams and groups that occasionally, or even regularly, get to dine together, and it is on these occasions that some excellent team-building ideas can be used to help your team bond and become a stronger team.

Now, before we go any further, we appreciate that not every team leader is in a position where they dine with their team, with the obvious example being a sales manager with a team of salespeople spread out across the nation. Another could be a manager within a business that operates solely online and thus has employees who operate remotely.

What we suggest for these people is to look for virtual team-building activities and rest assured there are loads of excellent team-building ideas that can take place online via the likes of Zoom and Skype.

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Three Factors To Check When Selecting An SEO Rank Tracker

Web Marketing
SEO Rank Tracker

Whether you are an SEO agency, or are personally responsible for your website’s SEO, an SEO rank tracker can be a very useful tool to use.

The best ones can monitor multiple search engines, check local rankings and monitor mobile results too. Before choosing an SEO rank tracker there are three important factors you must consider.

Accuracy

As with any tool, an SEO rank tracker is only of any use to you if the results it provides are accurate. After all, the decisions you are going to make about improving your website’s ranking, or those of your clients, will be based on the information it gives you. If it is inaccurate then you could be making changes that will harm, rather than improve a website’s ranking.

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5 Benefits Of Using PPC Ads To Promote Your Landscaping Business

Web Marketing
5 Benefits Of Using PPC Ads To Promote Your Landscaping Business

For landscaping business owners there is a multitude of ways to promote and advertise the landscaping services you offer. Assuming you are working within a defined location, doubtless, those marketing activities will be targeting local residents and businesses within that area.

Despite having so many options being a positive situation, many landscapers become exasperated as they struggle to decide which of them would most suit their landscaping business. This is not unusual and is a problem, not just for those in the landscaping industry, but for businesses across almost all sectors. A shrewd step if you are in this situation is to seek the advice of a digital marketing agency.

Beyond that, we recommend that you look for a marketing strategy that has two main traits. The first is that it is capable of fast results so that you see a return on your investment quickly. Second, you want something that is proven to work time and again. Pay Per Click (PPC) advertising is one such marketing channel that fits those descriptions perfectly, so here are five benefits your landscaping business can enjoy with a successful PPC campaign.

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