Although Google AdWords marketing is a very successful tool which is essential for most online and many offline businesses, it isn’t as good for lawyers and law firms. In fact, a lot of people go as far as saying that as a law firm, you shouldn’t waste a cent of your money on AdWords.
Now, this may be true if you have a small marketing budget, but it isn’t always the case. Using AdWords for law firm related keywords can be extremely expensive, with some keywords costing upwards of hundreds of dollars per click. As you can imagine, this sort of cost can quickly drain the budget of a small law firm, which is one of the reasons why you should focus on search engine optimisation (SEO) instead.
SEO Offers A Much Greater Return On Investment
Although it will take longer to get results when you spend money on SEO instead of AdWords, you will thank yourself in the long term. Working to get your website to the top of the search engine rankings for your chosen keywords might cost you a bit, but you will be able to remain near the top with minimal work once you’re there.
This means that you will continually be getting new clients from your investment in SEO, while an investment in AdWords will only get you a predetermined number of clicks on your ad.
Google has such a dominant position within the search engine arena that anyone who wants to use the internet to promote their business, needs to know how to rank highly within its search results. The problem is doing it the free way via SEO can take months with no guarantee that your website will ever get close to the first page. The second way is to use Google Adwords which is quicker, and sometimes instant, but which also costs money.
To make the most effective use of Google Adwords and to also get the monetary returns you want for your investment there are some basic criteria you need to follow. By following these 5 tips your ads will perform better, get more clicks and thereafter get more sales.
#1 Competition Research
There are businesses large and small who have lost thousands of dollars by setting up Adwords campaigns without proper research. The research should definitely cover your competition to see what sorts of ads they are posting. Never copy them but at least ’emulate’ what the top ads are doing.
Starting a business is never easy, and quite honestly, one could use all the help they can get. With few options and limited budget using features like Google AdWords is among one of the most effective ways to get the kick start that we want. In fact if AdWords are utilized skillfully and strategic search campaigns are conducted then a startup can soon grab investor’s attentions, give a heads-up to the startup if they are heading in the wrong direction and help them stay up-to-date with the latest features and ideas and more importantly help them get the attention they need in order to begin on the right note.
Listed below are some of the ways in which AdWords can help a startup:
1. Gmail Ads:
Gmail Ads are one of the most interesting and helpful tools for the startups to get the instant attention of their audiences and gain maximum exposure. Interesting thing about businesses is that we are only aiming to snatch out competitors customers. For instance everyone use mobiles, but some use Apple’s while others use Samsung’s. Now with all the marketing and advertisement Samsung is just trying to grab the customers of other mobile manufacturing companies and not looking to find a new target audience.
While to normal people, this may sound as nothing big, but believe me when I say that getting banned from Google AdWords might be a living nightmare for advertisers and online business owners. No one will be happy to have worked day and night to drive traffic on their websites only to receive the horrifying mail from the Google carrying the news about the dreaded ban.
In some cases, the ban serves as a warning and allows the advertisers to reinstate some of their accounts. However some bans are of more serious nature and may lead to the companies never being allowed to advertise on Google again. Terrifying right?
So in order to save you from ever experiencing this, we have put together a list of common reasons and mistakes that will definitely put you at a risk of getting banned from Google AdWords. Read on and learn:
1. Free of cost but not really:
Ever had the experience of downloading an eBook that says free download only to be directed at a page that’s says free version is too slow, why not buy the premium one? And then true to their word, the free download is so slow that you could actually wake up from a nap while the book downloads.
Another offending example involves downloading software for your PC only to find out that you had to fill 100 something forms in order to get what you came for.
We often believe our competitors to be our biggest enemies. In truth though, it is our own lack of knowledge and ignorance that often drives us to the edge of failure. To gain more traffic, high exposure and heavy leads we often get blinded by greed and fail to comprehend things with a logical reasoning.
While many of the advertisers and businesses might already have learned this the hard way, to save others from the same fate, we have listed down some of the common AdWords mistakes that have sabotaged many campaigns already and might do even more damage if this blog is not taken seriously.
Following are the slip-ups that we should avoid:
1. Using the wrong approach with keywords:
There are so many things that could go with keywords that we cannot even blame the person making the mistake. But in order to achieve your desired goals, one must learn to do everything right.
It is very important to group your keywords. Throwing all the different keywords into the same ad will never show the desired results.
There are three categories of incorporating keywords into Ads, broad match, phrase match and exact match. All three provides a different result. Many advertisers make the AdWords mistake of using one approach while expecting the result of the other.
Negative keywords are actually a blessing in disguise as they help you exclude all the keywords that might not be related to your product thus helping in refining the research and driving the right customers to the landing page.
With web marketing on the rise today and sometimes the only means of advertising for many, it is hard to stand out from the crowd and catch the attention of the visitors. Especially since everyone is strategizing with the same tactics and using the same keywords.
Despite all the other free of cost options, AdWords are your best bet. For those who say that it didn’t work for them must know that they might be doing something definitely wrong. Let’s keep that discussion for some other time and for now focus on all the ways you can make Google AdWords work for you: