The story of the Internet has always been a battle between the old guard corporations and the new guard users.
So, Microsoft has had to battle against Free and Open Source software, IBM had to battle against the PC clones, Apple had to battle against the PC, proprietary Unix had to battle against BSDs, and so on. remember DEC? The Digital Equipment Corporation once ruled the computing world with the PDP and the VAX throughout the 1970s. But time goes by and progress marches on.
What’s bizarre is that corporations don’t seem to learn from history. Adobe, which has already had to fight for its survival when the free image-editor Gimp has risen to challenge Adobe’s flagship cash cow Photoshop, now finds itself at odds over its second most-lucrative business, Flash. HTML5 is coming, inevitably, and there’s very little that Adobe’s proprietary Flash platform can do that HTML5’s canvas element can’t.
When we spotted the post In Praise of Passion over at Boing-Boing, it got us thinking. As Internet marketers, we all know that our digital strategy should include website design, search engine optimization, advertising, and so on. But how many of us think about whether we’re inspiring passion?
Some ideas for generating passion around your business:
If your service solves a problem, state how devoted to solving that problem you are. Talk about it a lot! Explain how it’s the central driving force for you being in business. If you run a graphic design agency, you can make your motto something like “Ending Ugly Web Design, One Graphic At A Time!”
Some clients, upon encountering Linux web hosting, tend to remark that they’re surprised to see a big company running Linux.
Being a Free/Open Source Software system, people get the idea that it’s all done by volunteers. Right away they picture some hippies in sandals and tie-dye shirts, flashing peace signs and saying how they’re going to “stick it to the man.”
This is a ludicrous idea, because in fact, Linux *IS* “the man!” Linux’s desktop market share is still in the low single digits as far as end users are concerned. The place where Linux has won is the enterprise (as well as content management systems). See if you recognize any of these corporations:
Has long been involved with Linux. They host the IBM Linux Technology Center, install Linux on many consumer and office machines that they sell, have partnered with Linux brand names such as Canonical (makers of Ubuntu), and routinely install Linux on their mainframe computer line. The current top of their line in mainframes, the IBM zSeries 800, sports a Tux sticker on every unit sold.