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What You Should Know About Liability Insurance for Directors and Officers

Business & Legal Advice

Liability insurance for directors and officers has typically been viewed as a routine thing, in the past. It’s just one of tasks things that needs to be done, and many people give it little thought. However, it is important to understand what the implications of this “box ticking” activity really are.

Here are some of the most important aspects of these insurance policies, as well as the potential problems that might be encountered. These pitfalls should be carefully noted or get some expert advice from lawyers, to avoid falling to them.

Notification Timing

Different policies will typically vary, regarding what will trigger a notification. That means directors and officers will not always be notified by the same events, depending on their company and the policy it holds. If an insurer is notified, it is important to be aware that proceeding events might not actually be covered. This will, of course, run the risk of exposing directors and officers to potential claims, even though they believed they were covered.

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How AdWords Can Help Startups

Web Marketing

Starting a business is never easy, and quite honestly, one could use all the help they can get. With few options and a limited budget, using features like Google AdWords is among the most effective ways to get the kick start that we want. In fact if AdWords are utilized skillfully and strategic search campaigns are conducted then a startup can soon grab investor’s attentions, give a heads-up to the startup if they are heading in the wrong direction and help them stay up-to-date with the latest features and ideas and more importantly help them get the attention they need in order to begin on the right note.

Listed below are some of the ways in which AdWords can help a startup:

1.     Gmail Ads:

Gmail Ads are one of the most interesting and helpful tools for startups to get the instant attention of their audiences and gain maximum exposure. Interesting thing about businesses is that we are only aiming to snatch out competitors customers. For instance everyone use mobiles, but some use Apple’s while others use Samsung’s. Now with all the marketing and advertisement Samsung is just trying to grab the customers of other mobile manufacturing companies and not looking to find a new target audience.

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Squatters and Property Title Claims

Business & Legal Advice

You really don’t need to be any sort of expert to know that Australian property prices are incredibly high, even compared to other affluent countries around the world. The dream of owning one’s own home seems to grow further and further for the average Australian citizen, but what if there were an alternative? Getting familiar with this little term might help: “adverse possession”.

While this type of talk might be little more than hyperbole for the typical person, it’s a rather interesting law, and one can gain an understanding of it, though not the expertise of lawyers, which is worth learning more about.

What Is It?

Simply put, adverse possession relates to a person gaining title over a property that they have been living at for a certain length of time. The truly interesting thing about this law is, the “squatter’s” title to the property might actually grow greater than that of the real owner.

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4 Key Elements to Developing Modern Web Design

Web Design

There are numerous plans you can follow when it comes to building a website. However, the basic points remain the same. If you want to generate higher traffic, it is very essential to focus on a few critical factors when developing good looking and effective web design.

You should take in consideration whitespace, great images, clear calls-to-action, search functionality and other elements that can make a lot of difference. Some of these key elements are described below:

Right Use of Spacing

When it comes to an effective web design, it is very important to manage space effectively. It helps in dictating flow, readability and navigation of the page. More designers now use space in an effective manner to increase web traffic and increase user engagement.

The key is to use spacing between lines of text, expanding open space and maintaining spatial relationships. There should be a consistency in spacing and the amount of space between lines should remain the same throughout a page. The right usage of space is also essential in creating a focal point. Any image or text which is surrounded by white space will seem larger and heavier than other material on the page.

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Do These 3 Things Only If You Want to Get Banned from Google AdWords

Web Marketing
get-banned

While to normal people, this may sound as nothing big, but believe me when I say that getting banned from Google AdWords might be a living nightmare for advertisers and online business owners. No one will be happy to have worked day and night to drive traffic on their websites only to receive the horrifying mail from the Google carrying the news about the dreaded ban.

In some cases, the ban serves as a warning and allows the advertisers to reinstate some of their accounts. However some bans are of more serious nature and may lead to the companies never being allowed to advertise on Google again. Terrifying right?

So in order to save you from ever experiencing this, we have put together a list of common reasons and mistakes that will definitely be legal landmines for your online business and put you at a risk of getting banned from Google AdWords. Read on and learn:

1.     Free of cost but not really:

Have you ever had the experience of downloading an eBook that says free download only to be directed to a page that says the free version is too slow? Why not buy the premium one? And then true to their word, the free download is so slow that you could actually wake up from a nap while the book downloads.

Another offending example involves downloading software for your PC only to find out that you had to fill out 100-something forms in order to get what you came for.

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Generate More Traffic by Observing Your Competition

Web Marketing

One of the major goals of SEO practices is to help business owners generate more traffic for their website and almost every SEO practice revolves around this concept only. If you are looking for ways you can boost your site’s traffic, one simple strategy is to pick out one of your leading competitors and have a look at what they are doing, what keywords they’re using, the business directory they are registered and how they are doing it.

If you feel that despite using the right keywords you are still not being able to get the desired amount of traffic, analyze the keywords your competitors are using, the ones that are apparently getting them so far ahead in the competition.  A large number of tools available online cannot only just help you in identifying the keywords of your competitors, but they also tell you the exact number of searches that are being done for each of these keywords. Once you have picked out those keywords, start incorporating them in your site’s content.

Other than keywords, another thing that you can observe is the sites that are linking themselves to your competitors. Getting high quality links from other websites is considered as a highly effective SEO strategy that helps with improving search engine rankings. However, a thing to remember here is that these links need to be high in quality and the only way your competitor’s sites is going to want to link itself with you as well is when you have high-quality content as well.

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SEO Content: Viral or Unique?

Web Marketing

Quite a lot has been said about the importance of content in the world of SEO; content is king, quality over quantity, etc. Several factors are to be considered if you want to come up with posts that really do help generate more traffic. Most of these factors, if not always, aim towards making those posts go viral.

Viral content is any content, usually on social media, that is shared so much that it almost becomes an internet sensation. In today’s terms we would call such a post as a post “that broke the internet.” There is no argument that when you have a post that has gone viral (for whatever reason) it is single handedly going to make that post appear at the top of every search engine.

A digital marketing company that provides SEO services understands that inbound links have a huge impact on the ranking of your website on a search engine. And when you have a post that goes viral, it ends up generating millions and millions of inbound links, which explains why that post has such high rankings on search engines.

Creating viral content is not easy; you need to come up with something so amazing, so spectacular that people feel almost compelled to share it. And that can take a lot of time. In most cases viral content is usually created randomly; there is no fixed formula for it.

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The Innovation of AdWords for Smartphones

Web Marketing

I believe it would be unfair to say that the mobile era is coming and soon it will take over everything. The truth of the matter is; it is already here.

Gone are the days when we used to wait till we got home to put in our search in the Google machine. Every year, a large number of searches are conducted on Google and more than half of them are done using a cell phone. Google verifies that a large number of web traffic is coming from tablets and Smartphones.

When millions of people use their cell phones to search and check web pages then why not marketers be given a chance succeed in the same forte? Thanks to Google now, they have brought some very interesting and innovative changes in their AdWords campaign that will help marketers think and work in the most updated way.

In the latest Google performance summit of 2016, we get to hear some really interesting news from Google and how it is reshaping and reimagining AdWords to accommodate the smart phones era.

Let’s have a look at some of these highlights:

1.     New mobile Ad formats for a number of industries:

Keeping in mind some of the most searched items on mobile, Google talked about mobile ad formats for four niches, namely: shopping, finance, travel and automotive. While this was all great and fantastic, we all had the same question in our mind – what about all the remaining industries? Google being smart, unsurprisingly confirmed that there will be mobile formats for other industries too. Text ads will be made user friendly for the mobile users so the customer’s would be able to reach an answer faster–which is the ultimate goal of Google.

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5 Benefits of a User-Friendly Web Design

Web Design

Considering the fierce competition in the digital market, you can never be too user-friendly for your audience. However, according to digital agencies, it can be very difficult to implement unique marketing strategies to attract your targeted users.

Slinky Digital says that developing an effective web design for your site is one way you can get the attention of your potential buyers. Although there are countless technical and promotional benefits of a good web design, some of the most common web design etiquette include:

1.      Increased Activity on Your Page

You will be able to engage more visitors to stay on your page. Since the basic objective is not only to attract visitors but to turn them into customers, you need someone to go through the different pages of your website, read your content, know about your services and take the necessary actions as suggested on the site.

If your website does not have a strong web design, most people who get to your page will leave immediately. A website needs to be build to create sufficient interest on the user’s part.

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My Not So Fair Share – Trends in Family Provision Claims

Business & Legal Advice

The personal and often emotional issues that arise when people’s expectations are not met by the decisions of a will maker often give rise to thoughts and actions premised on entitlement and occasional avarice. However, the usual “pub talk” that follows can be a slippery slope of disaster and it is worthwhile occasionally reviewing what the Court’s attitude is towards the genesis of a family provision claim rather than just relying on commonly held beliefs.

Courts will frequently ask the wills lawyer to present the nature of the estate such as its size and the composition of its assets and liabilities as well as the financial position of the parties. In Darveniza the Queensland Supreme Court awarded $3m out of a $27m estate to a son who had performed significant amounts of work in the deceased’s business relying on certain promises of provision.  Similarly, in Mead the Western Australian Supreme Court ordered $25m paid to the daughter of a relationship between the testator and his former wife, from whom he was divorced.  The estate was agreed to have a value of at least $1Bn and the testator, who was in his third marriage at the time of death had some obvious issues with the daughter and left her approximately $3m inside a trust that made it almost impossible for her to actually receive the money. The case is currently on appeal.

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